Butterfly Brand 10 Year Anniversary

Join us to celebrate The Butterfly Brand's 10 Year Anniversary and exciting New Product Launch in a glamorous black tie event in Docklands.

It is with much anticipation and excitement, that The Butterfly's founder , Anna Krjatian, invites you to our 10 Year Anniversary!

Join us for a glamourous black tie event in Docklands, Melbourne, where food, drinks and water views will flow all night.

We will celebrate in style with music, dancing, a silent auction of the only limited edition copy of Unmasking Depression left, an inaugural speech by yours truly as well as book signings of all three books and.... drum roll please ...

The release of our brand new product!

A one-of-a-kind...

Absolutely stunning...

Healing Journal! (Preorder your copy here)

Yes, The Butterfly is slowly starting its debut in stationary and healing products.

10 years in business is no meant feat, and I want to celebrate this milestone with you.

And there is so much to celebrate!

In 10 years since starting from absolutely nothing but a thought and an idea, I have published 3 books, successfully over-funded 3 Kickstarters, sold out the first edition of Unmasking Depression, run over a dozen workshops, masterclasses, healing sessions, given keynote speeches at many organisations and events, been interviewed and featured as a guest on dozens of podcasts, news articles, magazines and have now created a journal.

And all of this happened because of YOU!

Without your support, none of this would have been possible.

And so, it makes sense to celebrate this milestone with you.

In saying that...

Tickets are limited!

So please secure yours by 30th April as I need final numbers for catering purposes.

Now I bet you're wondering what you can expect?

As with all my events; glamour, inspiration and joy are a given.

Our venue is a gorgeous place in Docklands called All Smiles. And you'll have much to smile about with 320 views of the harbour! Check out the views in the video below. Then keep scrolling to read all the other info.

Check out venue here.

Stunning isn't it?

We thought so too!

A black tie dress code will be expected.

So ladies, think stunning ball gowns, heels, beautiful hair and accessories. Gents, dust off your suits, polish your fancy shoes, and get out your bow ties!

Unsure what on earth I'm talking about? Have no fear, scroll down to see photos and more details.

We will have a professional photographer and videographer roaming around the entire night. So match the vibe and look your best. Stunning is the benchmark we're aiming for.

There will also be a Mirror Photo Booth! so that you create memories of the night.

And a DJ will be playing music to keep us entertained and dancing too.

Now that we've established the vibe of the night...

I bet you're wondering what you'll be eating and drinking all night?

So let's have a look at ...

The Food

To start...

Fresh fruits, assorted Aussie cheeses, Antipasto and dips Served with a variety of crackers on grazing platters to get you started.

Served throughout the night ...

Traditional Sushi rolls and Nigiri huge variety for the vegetarian, pescatarian, vegan and something for the carnivore.

Mini Gourmet Pizzas bite-sized, crispy delights topped with fresh ingredients and bursting with flavour offering both a vegetarian and meat option.

Gourmet Pies and Rolls beef burgundy, butter chicken and cauliflower and leek pies, together with old school sausage rolls.

Pastizzis flaky golden pastry filled with veggie or a creamy spinach and ricotta blend

Authentic Arancini Balls crispy golden coating with a rich, cheesy filling mixed with Arborio rice served with a zesty basil aioli.

Salt and Pepper Calamari (crowd favourite) served with our caper and dill tartare.

Spinach and Mushroom Tortellini cheese filled mini pockets served in a bamboo boat with a creamy Alfredo sauce.

Fish and Chips beer battered flathead tails, crispy chips, fresh lemon and a squeeze of our Tartare sauce.

Followed by something sweet...

An Array of Petit Four’s chocolate & caramel, lemon meringue, passionfruit, white chocolate & raspberry tarts- just to name a few.

French Macarons a variety of delicious flavours and a perfect sweet treat for those who are gluten free.

It all sounds a little scrumptious, wouldn't you agree?

Dietary Requirements

Now, I know some of you will have special dietary requirements.

Please let me know via email once you purchase your ticket. The venue needs this information two weeks before the event to organise all the catering.

Along with the food, the drinks will flow all night too!

So let's look at ...

The Bar

On arrival (first 30 minutes of reception)

Aperol Spritz with Aperol Prosecco, and soda water, served over ice with and orange slice garnish
Frozen Cocktails Pina Colada and Fruit Tingle flavoured icy beverages

Served all night...

Beer & Cider

Corona
Peroni
Carlton Dry
Great Northern
Supercrisp
Victorian Bitter
Carlton Draught
Cascade Light
Sommersby Apple and Pear Cider

Wine

Mc Williams Fruitwood (Moscato)
Mc Williams Chardonnay
Mc Williams Sauvignon Blanc
Mc Williams Shiraz Cabernet
Mc Williams Cabernet Merlot
Mc Williams Sparkling Brut Cuvee
Mc Williams Prosecco
Mc Williams Rose

Non-alcoholic

Soft Drinks, Juice, Tea and Coffee (coffee is served from espresso machine so those who wish to indulge in a latte or cappuccino can do).

The Evening Events

So we've got the venue, vibe, food, and drinks sorted.

What can you expect during the night?

Definitely fun with a flavour of inspiration, because at the end of the day we are a company with a vision for transformation and healing.

The event will kick off at 7pm when you will arrive.

Food and drinks will flow, along with background music and the general buzz of everyone getting to know each other, reunions and many meeting in person for the first time.

Around 8pm we will start the official part of the evening. I will give a 15 minute keynote speech, reflecting on the 10 years, announcing the winner of the silent auction and introducing the new product.

After the speech, if you haven't already, you will be able to buy signed copies of my book and the journal.

And from 9/9:30pm, we will open the dance floor for everyone to let the movement flow.

The event will finish up at 11pm, and depending on the mood, anyone who'd like to kick on, will be invited to do so.

The Silent Auction

The Butterfly started with one book - Unmasking Depression - and a very small print run of 200 limited copies.

These SOLD OUT within a year of publication.

Except. For. One.

Yes, somehow copy 161/200 - which was stocked at a Sydney store - has survived!

So, I kept it for a special occasion.

I think our 10 year anniversary constitutes as special.

See, at the first book launch in 2015, I auctioned off the second copy of the book to raise funds for a charity.

As we started the auction at $100, the atmosphere electric with everyone gearing up to bid, we fell into a shocked silence when a close friend (who was a social worker) raised her hand and bid $600 as the first offer. Everyone looked around, unsure what to do next, and that's when the auction ended. The second ever copy of Unmasking Depression went to her.

Meanwhile, the funds were donated to Sir David Martin Foundation - an organisation that helps youth in crisis situations. I had a representative present that evening and she came to the mic to share more about the organisation. She shared that $600 helps a youth restart their life with a backpack with basic necessities like toothbrush, clothes, pen, paper and so forth. For youth who are homeless, leaving violent or abusive homes and dealing with destructive habits like drugs and alcohol, this organisation helps them get back on their feet. An initiative that is close to my heart.

And so, with the huge success of that auction, I decided to auction the ONLY limited edition copy of Unmasking Depression that is still available.

And you are invited to participate.

All bids are private and silent and can be made using a site prior to the event.

The winner of the silent auction will get the limited copy of Unmasking Depression and the funds will be donated to an organisation we choose (I will let you know on the night).

The Book Signings and Journals

Yes, to answer your question, you will be able to buy any or all 3 of my books on the night.

The new journal will also be available for purchase on the night.

However!

Many of you are flying from all over Australia to attend and I want to party with you.

So I encourage you to pre-order your signed copies of the book/s and journal prior to the event. We can still take photos with your goodies, however you can imagine that signing everything will take time, and this will drastically save us time so we can enjoy the night instead.

So, where possible, organise your signed copy of the books and/or journal prior to the event.

You can preorder the journal, books and discount bundles here.

You will receive your order in a goodie bag on the night with some other suprises.

If you are picking up your journal at the the event, please contact me for a discount code for free-shipping.

Black Tie - The Dress Code

It's pretty straightforward - just think that you're going to the Oscars.

But in Melbourne, Docklands.

And since it's one of my events, I don't mind if you wear bright colours.

Ladies... this looks like:

• Floor (or midi) length gown
• Matching clutch
• Statement necklace or earrings

Gentlemen... this looks like:

• Black tuxedo
• Cuff links
• Bow tie
• Black shoes and socks

If in doubt - stick to classic, timeless looks.

Just look glamorous!

(Anyone wearing sneakers, thongs, jeans, t-shirts, sweats, shorts ... will be denied entrance).

Need a second opinion? Find me on Instagram and DM me your outfit. We can workshop the look together.

And that's that!

Check out a video of our second book launch in Sydney's Harbour.

Secure your ticket.

And I look forward to seeing your glamourous self (or selves) at the event.

With anniversary vibes,

~A.K.

p.s. Once your ticket purchase is finalised, it will be issued officially through EventBrite.